An agile approach to finding your unique content voice
Plan. Create. Activate. Analyse.
Effective content marketing strategy rests on three pillars: a review of your existing content, an examination of your competitors’, and a clear understanding of what engages target customers.
Combined, these pillars allow us to identify a ‘content sweet spot’: the themes and messages that deliver traction.
Regular interviews with real buyers, coupled with content consumption analytics, provides us with a unique perspective on content that drives changes in perception and behaviour.
We call it content with purpose.
Great content is only half the story: marketers need to ensure content reaches decision makers. We use our first party data to drive targeted online campaigns, combining advertising, social, email and other channels with transparent analytics.
Performance is our promise.
Our clients are companies both large and small in the technology and asset management sectors.
We provide content services ranging from copywriting to full website builds, taking in custom published print magazines, digital eBooks with responsive templates, and TV quality video production.
Everything we do is backed by performance marketing, and includes native advertising syndication and content-based lead generation.