Blog

“Collateral Damage”: the true cost of poor content marketing content

It’s a statement of the obvious that poor quality content marketing will compromise revenue performance. If your content assets – your thought leadership, your blogs, your white papers and research, your e-books and explainers...

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“Technologists are interested in technology” – and four more no-nonsense tips for successfully selling to the CIO

We asked some actual CIOs how you can best communicate with them on their own terms

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Driving pipeline and revenue at the ‘Computing Marketing Team of the Year’

Incisive Works meets Catherine Howard, VP of Marketing at Atos

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Is bitesize the right size? Long vs short form content in the age of on-demand viewing

The usual narrative is that we’re all so constantly busy, so hooked on social media, and so addicted to our smartphones and immediate gratification that we no longer have either the time or inclination...

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Want to know what content marketing looks like at one of the biggest global asset managers? Incisive Works talks to Schroders’ Peter Beckett

Peter Beckett’s working life began in a very different place to asset management: an upmarket ‘bottleshop’ – that’s Kiwi for off-license. Starting in the stockroom at 13, he worked his way to the shop...

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Doubling Online Display Click Rates with Diversity

Diversity is a hot topic in the global asset management industry, and one which the content marketing arm of Incisive Media, Incisive Works is familiar with.

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Nobody ever got fired for buying IBM – but you could join the board for buying SMB

Has the time come for CIOs and IT directors to take buying in SMB tech more seriously?

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GDPR – still hitting the headlines and still selling content

There’s a bit of a tendency with technology vendors to roadmap a trend, put a deadline on it and then move on to the next hot topic. I’m not sure if any specific kind...

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“Don’t call us, we’ll call you”: The intermediaries’ attitude to asset management sales people, and how to get around it

Who make up a sales team? Most asset managers maintain a distribution field sales team with a headcount somewhere between three and six people – with smaller groups having one or two staff, and larger...

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What information do intermediaries want from asset managers?

A recent survey by Cerulli, in association with Incisive Media, has looked at the interaction between financial advisers and fund management groups. As well as presenting a rounded view of advice firms from an...

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