Blog

How we helped Forcepoint highlight the business case for cyber security consolidation

Cyber Security is near the top of the agenda of every single organisation out there. It is perhaps unique in that – particularly when it comes to enterprise technology. While the words ‘blockchain’, ‘edge’...

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The importance of conducting qualitative research before quantitative

When companies conduct market research, they can often feel tempted to dive straight into the quant phase – i.e. the ‘surveying’ bit. And this is understandable. After all, a lot of our research clients...

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Firms failing to embrace diversity risk ‘losing out’ as research reveals scale of issue

It is no secret that the UK finance and asset management industry has suffered an image problem that contravenes it’s declaration to be more ‘diverse’. An array of statistics have highlighted the issues, from only...

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Why content marketing services should always have transparent, clear KPIs and reporting

reporting transparency in content marketing, is evolving and catching up with display advertising

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Talking about my generation – How are asset managers targeting a younger (millennial) generation?

Global asset managers are jumping on the millennial bandwagon, all perhaps wanting a share of the millennial market – millennials number around 70 million in the US and around 15 million in the UK...

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“Collateral Damage”: the true cost of poor content marketing content

It’s a statement of the obvious that poor quality content marketing will compromise revenue performance. If your content assets – your thought leadership, your blogs, your white papers and research, your e-books and explainers...

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“Technologists are interested in technology” – and four more no-nonsense tips for successfully selling to the CIO

We asked some actual CIOs how you can best communicate with them on their own terms

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Driving pipeline and revenue at the ‘Computing Marketing Team of the Year’

Incisive Works meets Catherine Howard, VP of Marketing at Atos

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Is bitesize the right size? Long vs short form content in the age of on-demand viewing

The usual narrative is that we’re all so constantly busy, so hooked on social media, and so addicted to our smartphones and immediate gratification that we no longer have either the time or inclination...

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Want to know what content marketing looks like at one of the biggest global asset managers? Incisive Works talks to Schroders’ Peter Beckett

Peter Beckett’s working life began in a very different place to asset management: an upmarket ‘bottleshop’ – that’s Kiwi for off-license. Starting in the stockroom at 13, he worked his way to the shop...

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